{"id":8345,"date":"2024-01-11T12:46:14","date_gmt":"2024-01-11T05:46:14","guid":{"rendered":"https:\/\/newstaging.convertdigital.co.th\/thailand-digital-trends-2018-2019-2\/"},"modified":"2024-06-11T09:44:41","modified_gmt":"2024-06-11T02:44:41","slug":"thailand-digital-trends-2018-2019","status":"publish","type":"post","link":"https:\/\/newstaging.convertdigital.co.th\/th\/thailand-digital-trends-2018-2019\/","title":{"rendered":"Thailand Digital Trends 2018-2019"},"content":{"rendered":"\n
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Thailand Digital Trends 2018-2019<\/strong><\/h1>\n\n\n\n

\u201cKey Points Businesses Should Aware In 2019. A Short Read For A Good Long Term Plan.\u201d<\/strong><\/h3>\n\n\n\n
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  • Thailand digital advertising spend is still much behind what it should have been. In 2018, we are forecasting THB 14,973 million total spend, a 21% increase from last year and +56% compared to 2016.<\/li>\n\n\n\n
  • Digital Advertising Association (Thailand) is thinking about a monitored qualification exam for people to evaluate their digital skills. They believe this will help company find talents and help people who might not have experience to move into digital field. <\/li>\n\n\n\n
  • Driving sales through online, offline channel and e-commerce was forecasted to account to 19% of budget spent on digital media, up from 10%. However, more than 30% of total budget is spent on building awareness. <\/li>\n\n\n\n
  • Rising star industries in terms of growth in 2018 are Motorcycle, Real estate, Office equipment, Clothing, Seasoning products and Skin-care. Travel industry is expecting +74% increase in digital advertising spent.<\/li>\n\n\n\n
  • Top industry to spend on online advertising continues to be: Automotive, communication, skin-care and banking. <\/li>\n<\/ul>\n\n\n\n
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    • Video media has been growing across all channels. YouTube and Facebook ads video are kings. <\/li>\n<\/ul>\n<\/div>\n <\/div><\/div>\n\n\n\n
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      Business spent on: <\/strong><\/p>\n\n\n\n

      #1 \u2013 Facebook<\/p>\n\n\n\n

      #2 \u2013 YouTube<\/p>\n\n\n\n

      #3 \u2013 Display Campaign<\/p>\n\n\n\n

      #4 \u2013 PPC (Search) <\/p>\n\n\n\n

      #5 \u2013 Creative Production (Photo & video production) <\/p>\n\n\n\n

      #6 \u2013 Social media <\/p>\n\n\n\n

      #7 \u2013 LINE<\/p>\n<\/div>\n\n\n\n

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      Discipline Growth:<\/strong><\/p>\n\n\n\n

      Facebook remains the most used channel with most growth followed by YouTube, display campaign and PPC. One thing to note is that business invests heavily (THB 1,340 million) on \u2018Creative\u2019 to improve their brand and marketing message across those channels. <\/p>\n<\/div>\n <\/div><\/div>\n\n\n\n

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      One of Convert Digital\u2019s founding missions is to help business owners transform their strategy and succeed in the digital world.<\/p>\n\n\n\n

      During the years, we meet so many aspiring people who have great products and services, but struggled to compete online. It is not that they couldn\u2019t adapt, but sometimes when you have another 100 things to do, you just cannot compete with businesses that run with team of professionals. But that was yesterday.<\/p>\n\n\n\n

      If you feel like to hear what an army of professionals can do for you, let us know and we will be happy to present a tailored action plan for your business, free of charge. <\/p>\n\n\n\n

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      • Instant messaging (SMS) is on the decline with only THB 2 million spent in 2018<\/li>\n\n\n\n
      • Key challenges for digital marketer in 2018 are the lack of talent and continuous launch of new tools. This continues in 2019.<\/li>\n\n\n\n
      • Digital disruption urge businesses like banking to adapt and rethink how they make money, top management should clearly understand how this is impacting the overall business and which direction should it goes. For example, people buy insurance online and turn it on or off using an application. How do you shift sales there? <\/li>\n\n\n\n
      • Online advertising can be more effective using big data. However, effectiveness of a campaign is a mix between creative, content and data analytics. Most businesses today focus on data analytics to optimize their performance. <\/li>\n<\/ul>\n<\/div>\n <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":2460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"#gspb_row-id-gsbp-6994e93,#gspb_row-id-gsbp-991096a,#gspb_row-id-gsbp-d9059e4,#gspb_row-id-gsbp-d915130{justify-content:space-between;margin-top:0;margin-bottom:0;display:flex;flex-wrap:wrap}#gspb_row-id-gsbp-6994e93>.gspb_row__content,#gspb_row-id-gsbp-991096a>.gspb_row__content,#gspb_row-id-gsbp-d9059e4>.gspb_row__content,#gspb_row-id-gsbp-d915130>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap}.gspb_row{position:relative}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;padding:15px min(3vw,20px)}body.gspb-bodyfront #gspb_row-id-gsbp-6994e93>.gspb_row__content,body.gspb-bodyfront #gspb_row-id-gsbp-991096a>.gspb_row__content,body.gspb-bodyfront #gspb_row-id-gsbp-d9059e4>.gspb_row__content,body.gspb-bodyfront #gspb_row-id-gsbp-d915130>.gspb_row__content{max-width:var(--wp--style--global--wide-size, 1200px)}#gspb_col-id-gsbp-37042da.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-37042da.gspb_row__col--12{width:100%}}#gspb_col-id-gsbp-9c5caf4.gspb_row__col--6{width:50%}@media (max-width:575.98px){#gspb_col-id-gsbp-9c5caf4.gspb_row__col--6{width:100%}}#gspb_col-id-gsbp-1454db5.gspb_row__col--6{width:50%}@media (max-width:575.98px){#gspb_col-id-gsbp-1454db5.gspb_row__col--6{width:100%}}#gspb_col-id-gsbp-c1c597f.gspb_row__col--6{width:50%}@media (max-width:575.98px){#gspb_col-id-gsbp-c1c597f.gspb_row__col--6{width:100%}}#gspb_col-id-gsbp-1248235.gspb_row__col--6{width:50%}@media (max-width:575.98px){#gspb_col-id-gsbp-1248235.gspb_row__col--6{width:100%}}#gspb_col-id-gsbp-347ba84.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-347ba84.gspb_row__col--12{width:100%}}","inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/newstaging.convertdigital.co.th\/th\/wp-json\/wp\/v2\/posts\/8345"}],"collection":[{"href":"https:\/\/newstaging.convertdigital.co.th\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newstaging.convertdigital.co.th\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newstaging.convertdigital.co.th\/th\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newstaging.convertdigital.co.th\/th\/wp-json\/wp\/v2\/comments?post=8345"}],"version-history":[{"count":0,"href":"https:\/\/newstaging.convertdigital.co.th\/th\/wp-json\/wp\/v2\/posts\/8345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newstaging.convertdigital.co.th\/th\/wp-json\/wp\/v2\/media\/2460"}],"wp:attachment":[{"href":"https:\/\/newstaging.convertdigital.co.th\/th\/wp-json\/wp\/v2\/media?parent=8345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newstaging.convertdigital.co.th\/th\/wp-json\/wp\/v2\/categories?post=8345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newstaging.convertdigital.co.th\/th\/wp-json\/wp\/v2\/tags?post=8345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}